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Home > Privacy Policy

Privacy Policy


HighLives Travel Privacy Commitments

HighLives Travel respect the privacy of every person who visits, registers with or subscribes to our website and Club("you"), and is committed to ensuring a safe online experience.

This Privacy Statement outlines the information we may collect about you in relation to your use of our website and related products and services ("personal data") and how we may use that personal data. It also outlines the methods by which we and our service providers may monitor your online behaviour in order to deliver customised advertisements and marketing materials and other tailored services. This Privacy Statement also tells you how you can verify the accuracy of your personal data and how you can request that we delete or update it.

Please note that the Site may contain links to external sites and may contain advertisements for, and/or the opportunity for you to purchase products or services from third parties. This privacy statement does not cover the activities of such third parties, and you should consult those third party sites' privacy policies for information on how your data is used by them.

Information about us

Our principal business activities are:

  • Travel, fitness and wellness activities

HighLives Travel:
1 Empire Mews
SW16 2BF

Collection of Personal Data

Our primary goal in collecting personal data from you is to give you an enjoyable customised experience whilst allowing us to provide services and features that most likely meet your needs. 
We collect certain personal data from you, which you give to us when using our site and/or registering or subscribing for our products and services. However, we also give you the option to access our site’s home pages without subscribing or registering or disclosing your personal data.

Please note that we do not intend to collect any personal data from children under thirteen years of age and no child under thirteen should submit any personal data to our site. Should we discover that any such personal data has been delivered to our site, we will remove that information as soon as possible.

Types of Personal Data Held and its Use

  1. Customer Services and Administration

    We only collect personally identifiable data (such as names, addresses, email addresses, and telephone numbers) when our visitors have voluntarily submitted it. Visitors may volunteer personal information in the following circumstances: to become a member to our club, register for our open days, subscribe to newsletters, enter competitions, request brochures, make general enquiries, and book on-line. We do not collect personal information unless it has been submitted to us. Thus, visitors can visit our site and remain completely anonymous. We will may only collect demographic information such as your postal area, age, gender, purchasing preferences and interests.

    HighLives Travel may collect a combination of the two types of information, which may link some of the demographic information to you personally.

    This information is used to administer and deliver to you the products and/or services you have requested, to operate our site efficiently and improve our service to you, and to retain records of our business transactions and communications.
  2. Monitoring use of our Sites

    Where, as part of our Site’s services, we enable you to post information or materials on our Site, we may access and monitor any information which you upload or input, including in any password-protected sections. We also monitor and/or record the different Site you visit and actions taken on those Sites, e.g. content viewed or searched for.

    This information may be used for one or more of the following purposes:

    - to fulfil our obligations to you;
    - to improve the efficiency, quality and design of our Sites and services;
    - to track compliance with our terms and conditions of use, e.g. to ensure that you are acting within the scope of your user licence;
    - for marketing purposes (subject to your rights to opt-in and opt-out of receiving certain marketing communications) – see paragraph 3 below;
    - for advertising purposes, although the information used for these purposes does not identify you personally. Please see paragraph 5 below for more details;
    - to protect or comply with our legal rights and obligations; and
    - to enable our content managers to contact and interact with you online in connection with any content you may post to our Sites.
  3. Marketing:

    Some of your personal data collected under paragraphs 1 and 2 above may be used by us to contact you by email, fax, telephone and/or post for sending information or promotional material on our products and/or services and/or those of our other group companies.

    We give you the opportunity to opt-out of receiving marketing communications and will in certain circumstances need to obtain your consent before sending such communications to you. Further detail can be found on the applicable Site and in each marketing communication sent by us. See also "Consents and opt-outs" section below.
  4. Advertising

    We have engaged a third party advertising provider to run a system for us designed to track customers' online activity on our Sites with a view to displaying advertisements which we believe will be of interest. Certain information about your visit to our site is therefore recorded by them. The information is collected and used anonymously, without reference to other data which could identify you. It does not include your name, street address, email address or telephone number.

    However, you have the right to exercise control over the way we monitor you online in this way and are entitled to opt-out of receiving behavioural advertising. For more information about this type of online behavioural advertising and to opt out, please see for more information.

    Please note that, to collect this information for advertising purposes, our advertising provider may need to place a cookie (a small text file) on your computer. For more information about how cookies work and how to disable them, please see the 'Use of Cookies' section below. Please note that the effectiveness of any opt-out for behavioural advertising may be impacted by deleting cookies – please see for more information.

Any other purposes for which HighLives Travel wishes to use your personal data will be notified to you and your personal data will not be used for any such purpose without obtaining your prior consent.

Consents and opt-outs

You can give your consent to or opt out of particular uses of your data as indicated above by:

  Indicating in a box at the point on the site where personal data is collected;

  Informing us by email, post or phone; or

  Updating your preferences on the site; or

  For behavioural advertising, see link in paragraph 4 above.

You can also use your browser's options to control the operation of cookies (please see section below for more details).

Use of Cookies

All our Sites use "cookies".

A cookie is a text file placed on your hard drive by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie. As mentioned above, cookies can be used to track behaviour on our Sites, building online profiles of our customers.

Cookies are either used only during your session ("temporary" or "session state" cookies) or stored on your computer's hard drive ("permanent" cookies).

Temporary cookies are a mechanism for maintaining continuity between pages during your visit. These cookies are maintained in your browser's active memory and are terminated at the conclusion of the Site visit. Permanent cookies are used to recall on subsequent visits your login information and your agreement to our terms and conditions.

Cookies are integral to the functioning of all the Sites. By using your browser’s options to block cookies you will effectively prohibit effective use of the Sites. If you still wish to control the operation of cookies, then functionality is available through your browser. Generally you have the options to accept all cookies, to be notified when a cookie is issued or reject all cookies. Below are instructions on controlling cookies in the most recent version of Windows Explorer (Users of other browsers should contact their manufacturer for instructions).

Windows Internet Explorer 6.x
Select Tools Internet Options then Privacy Tab then Advanced
Check Override automatic cookie handling
Click Accept, Block or Prompt then OK twice

Please visit for details

Please refer to the 'Help' function of your particular browser for further information.

As outlined above, disabling cookies may prevent the Sites from operating fully.

Confidentiality and Security of Your Personal Data

We are committed to keeping the data you provide us secure and will take reasonable precautions to protect your personal data from loss, misuse or alteration.

We have implemented information security policies, rules and technical measures to protect the personal data that we have under our control from:

  • unauthorised access
  • improper use or disclosure
  • unauthorised modification
  • unlawful destruction or accidental loss

All our employees, contractors and data processors (i.e. those who process your personal data on our behalf, for the purposes listed above), who have access to, and are associated with the processing of your personal data, are obliged to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for us.

We also give you the option of using a secure transmission method to send us personal data identifiers, such as credit card details and bank account number.

How to Access, Update and Erase your Personal Information

If you wish to know whether we are keeping personal data about you, or if you have an enquiry about our privacy policy or your personal data held by us, in relation to our site, you can contact the Data Protection Officer via:

Upon request, we will provide you with a readable copy of the personal data which we keep about you. We may require proof of your identity and may charge a small fee to cover administration and postage.

HighLives Travel allows you to challenge the data that we hold about you and, where appropriate in accordance with applicable laws, you may have your personal information:

  • erased
  • rectified or amended
  • completed

Changes to this Privacy Statement

We will occasionally update this Privacy Statement to reflect new legislation or industry practice, group company changes and customer feedback. We encourage you to review this Privacy Statement periodically to be informed of how we are protecting your personal data.

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HighLives Ltd, registered in England and Wales, number 7024516, Registered Office: 48 Fernthorpe Road, London, SW16 6DR
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